“Parfum” is a bridging term for the myriad of cosmetic ingredients that are said to contribute to the unique fragrance of a product.
While these ingredients may contain essential oils and synthetic fragrances, they may also legally contain ingredients that have nothing to do with flavor, such as phthalates and preservatives.
Amazingly, current British cosmetics legislation allows over 200 different chemicals to fall under the "Perfume" listing .
The term itself was originally created to protect perfume fragrance formulations that were considered a closely guarded business secret.
Nowadays, however, it has become more of a labeling gap through which manufacturers can hide some of their potentially controversial or irritating ingredients.
No matter why a brand uses it, as a sensitive skin sufferer, I would never buy a product with the words "perfume" or "fragrance" on the list of ingredients.
This is simply because I cannot be 100% sure what it contains and whether I may be allergic to it or not.
In the interest of full disclosure and transparency, you will never find “perfume” on a Pai product.
Instead, we list each ingredient in plain English so you know exactly what's in the bottle and can make an informed purchase decision.
What do you think? Is "perfume" a misleading term or just a logical method to keep the ingredient lists short?