Today at 4 p.m. Alannah Weston Selfridges creative director will announce the company's decision to free its shelves of all beauty products containing shark-derived squalene.
The announcement takes place at the Hay Festival, where Alannah is accompanied on stage by supermodel Come Eco Activist Lily Cole .
What is squalene and why is it such big news?
Squalene is a popular ingredient in the beauty world due to its exceptional moisturizing and skin-softening properties and its ability to combat free radical damage.
The highest concentrations of squalene are found in the liver of deep-sea sharks and have unfortunately become big business. A ton of shark-derived squalene can raise up to £ 18,000 and it is estimated that three million deep-sea sharks are caught and killed each year to feed this beauty addiction . There are many sharks …
Unfortunately, the identification of loopholes means that manufacturers do not have to disclose the origin of their squalene, so that many of the large beauty stores used it incognito for years.
The good news is that there are several rich vegetable sources of squalene – especially Amaranth seeds (a key ingredient in our New Age Confidence Oil), olive oil, and wheat germ oil.
So we hope that more manufacturers will take an ethical footing and move on to these animal-friendly versions.
It is encouraging to see Selfridges doing this forever and we can only hope that this will lead other retailers to follow suit.
Do you think that more buyers of stores should ethically veto products? Or should it be up to the customer to vote with their wallets?