This week it was announced that Mega Buck beauty campaigns with Julia Roberts and Christy Turlington were to be banned in the UK.
After a flood of complaints, the Advertising Standards Authority (ASA) has classified excessive airbrushing in the Lancome and Maybelline ads as "misleading".
The L’Oreal brands defended their cover-up by claiming that eliminating crow's feet, removing dark circles and tightening the skin were accurate representations of the benefits of the products. Yeah right!
Nobody can deny that Julia Roberts and Christy Turlington are exceptionally beautiful women. So why the need to spray it so hard?
Maybe because they actually look the way they are (43 and 42 respectively) and dignified aging doesn't sell millions of pounds of products!
Of course, it's not just the more mature celebrities who go through such extreme retouching, but every cover star, no matter how young he is.
This airbrush debate follows in the footsteps of the controversial size 0 debate and proves that society is rebelling against the images of unattainable perfection that are imposed on us every day.
What do you think? Are we ready for a natural, real and honest beauty revolution?
And when the ASA finally starts preventing misleading beauty campaigns, how about drawing your attention to some of the "natural" products currently advertised on the box that really need the cookie! No prices for guessing who …
Sarah's blog on organic skin care – https://blog.paiskincare.com
Sarah is the founder of Pai Skincare, an organic skin care line for sensitive skin.