On Wednesday evening, some members of the Pai team went to the exclusive launch party of Beach in the east.
East Beach is a luxury pop-up shop housed in a full-size concrete swimming pool in the heart of Shoreditch.
The store is curated and sold by Yasmin Sewell fashion consultant and former Browns purchasing manager, her handpicked collection of art, fashion and design.
The fabulous sisters from Hemsley & Hemsley were present at the event and created amazingly psychedelic, healthy "blondes" for guests like Daisy Lowe and Mary Portas.
All VIPs went home with a unique Bang Bang for Your Buck goodie bag filled with treats, including our iconic rose hip organic regeneration oil!
The beach on the east is a unique shopping spot and well worth a visit if you are in the area – it is open until August 24th.