When we developed our Gentle Genius Body Wash, we searched for a long time for an alternative to sulfates that still formed a nice foam.
Although incredibly common, sulfates along with synthetic fragrance often create the uncomfortable, prickly feeling that can occur when using shower gels on sensitive skin.
So what is a sulfate?
Scientifically speaking, sulfates are detergents made from mineral salts containing sulfur.
One of the most common household chemicals is sulfates in shampoos, toothpastes and, thanks to their exceptional degreasing power, in dish soap and machine cleaners.
It's not just their impressive cleaning power that makes them so common. They are inexpensive, easily accessible, and the ingredient behind the foaming foam that we call clean.
Bad news for dirt … and skin
Although they are everywhere in the beauty world, more and more of us are recognizing the effects of sulfates on our skin. Squeaky clean isn't always the best!
Sulphate molecules attract both oil and water, which means that they remove grease and dirt from our skin and emulsify it into a solution that is rinsed off ,
However, the substance that protects our skin is also an oil! As we lather up, sulfates can remove these protective oils and cause an uncomfortable "burning sensation" – especially for sensitive skin prone to eczema and acne.
What is the alternative?
Instead of sulfates, our Gentle Genius Body Wash uses a combination of natural cleaning agents called glucosides.
These ultra-gentle cleaning agents together with the supplied Konjac sponge form a generous foam – so you still get a super clean feeling without irritation.